“Influence: Psychology of Persuasion” stands as a seminal work in understanding the intricacies of the art and science of persuasion. Authored by Dr. Robert B. Cialdini, a renowned expert in the field of psychology and marketing, this book delves deep into the mechanisms that make us say “yes” and how they can be employed ethically in various contexts.
Dr. Cialdini introduces readers to the six universal principles of persuasion: Reciprocity, Commitment & Consistency, Social Proof, Authority, Liking, and Scarcity. With riveting examples and well-researched insights, the book elucidates how these principles operate and how they can be harnessed to become a skilled persuader, both in professional settings and personal interactions.
The New Expanded Edition brings to the table contemporary examples, updating the timeless lessons from the original with fresh insights from modern scenarios. Whether you’re in sales, marketing, or simply aiming to improve your interaction dynamics, “Influence” offers a comprehensive guide to understanding human behavior and the subtle nuances of persuasion.
For business leaders, marketers, negotiators, and anyone keen on understanding human behavior, this book is a must-read, offering invaluable knowledge that can be applied both in professional and personal settings.
(Note: The link to purchase “Influence: Psychology of Persuasion” is an affiliate link. Making a purchase through this link might result in a small commission for us, without any additional cost to you. We appreciate your support!)
Reviews
There are no reviews yet.